Before joining BCG, Gabriela worked as an Associate Buyer at Macy’s, where she oversaw the assortment strategy, managed vendor relationships and determined promotional cadences for the private label and millennial innerwear brands. Prior to that, she served as an Associate Product Developer at Macy’s Merchandising Group for several categories, including innerwear and hosiery, and held various product and buying assistant roles. Gabriela honed her social media and PR skills through a series of internships and student leadership positions prior to joining Macy’s. She holds a BBA in Marketing from Emory University’s Goizueta Business School and a BA in Linguistics from Emory University.
